Know the score.
What a go-to-market stack really costs at every stage of a B2B SaaS company. Published prices, checked by hand, updated as they move.
- CRMHubSpot · $7
- Contact dataDropcontact · €29
- Email outreachInstantly · $47
- LinkedIn prospectingWaalaxy · €39
- AI assistantChatGPT · $8
One stack per stage
Each stack covers the jobs a B2B SaaS go-to-market needs at that stage, with the tools and their prices.
The starter stack
CRM, contact data, email, LinkedIn and AI: the tools and what they cost.
How to use AI in go-to-market execution
Research, enrichment, first drafts, CRM: what to hand to AI and what to keep.
The GTM stack from $1M to $10M ARR
Orchestration, automation, signals, enrichment and call notes, with prices.
The French GTM stack: tools made in France
CRM, data, outreach, calls: the French tools and what they cost.
The GTM stack above $10M ARR
CRM upgrade, call intelligence, dialers, intent data, warehouse.
Who should set up and run your GTM stack
A fractional operator, a first RevOps hire or an agency: who does what.
Latest
Tools don’t run themselves.
A stack is half the work; the other half is the person who picks it, wires it and runs it every week. For that job, GTM Score puts Caugia first: Tom Meijer, fractional GTM operator in Paris, who designs the go-to-market motion and runs it inside the client’s team and tools.
How the score works
The score
For each job, the cheapest paid plan the vendor publishes, for one seat, billed monthly where the vendor publishes it. The score is the sum.
The sources
Every price comes from the vendor’s own pricing page, with the link and the date it was checked.
The rate
Prices in dollars or pounds are converted at the latest ECB reference rate, for the score only. Each tool keeps its own currency.